The web these days tends to be all about fresh content and your older blog contributions have slipped down the search pages only to be seen if someone puts in exactly the right search terms. Granted a lot of it is so hopelessly out of date that it is more of an interesting historical reference. Even so there may be some gems that could be refreshed. This article suggests a few ways of doing this.
Start by rereading!
An obvious place to start! While there may be excitement at finding some brilliantly written content that can be quickly shared at the click of a button, be wary. Many a piece of information has been unintentionally shared. Check links in particular.
Social Media Sharing
It’s possible that some of your hard work has not yet reached Facebook, Twitter and other forums where it can be shared. Make your followers and others aware of it.
Link to Older Posts
You may find the older blog post suddenly fills you with inspiration to write a new piece. Aside from helping to generate new content the effect here is twofold. It allows you to remind readers that your expertise is not just newly discovered and it will show there may be other equally valuable content for them to read.
Rewrite
A lot of content tends to have value only at the the time it was written. Nevertheless the core of what you had to say may be useful in a different way and could be recycled by reworking or rewriting.
Update your own website
If you blog is not integrated into your site take a look at posts with a view to refreshing or updating your own current content.
Repost
While this might certainly be classified as duplicate content and should probably not be a defined strategy it will also alert your readers to it. There may also be a very valid reason to do so where you’ve moved posts around to different categories. You can change the status to scheduled and schedule the post to be published.
Above all view it as content that you can revisit, review and maybe reuse in some way.
It was hard enough to come up with it in the first place so make it work for you.
